Find the Amazon ads that are losing you money
Upload your reports, tell us what your products cost, and get a plain-English checkup. It's free.
What your checkup finds
Amazon's reports show clicks and sales. They don't show whether an ad made or lost money once you subtract what the product costs you. Your checkup does, in dollars. The examples below come from a made-up store, Garlic Press Co.
A campaign you forgot about is still spending
Old tests keep running long after you stopped looking at them.
Example: “Auto - Old Test” spent $168.00 in 60 days and lost $129.05 after product costs.
Keywords that spend but never sell
Some searches cost you clicks every day and never turn into an order.
Example: “garlic grater” spent $38.50 on 62 clicks and never made a sale.
Keywords that sell, but lose money after your costs
A sale isn't a win if it costs more in ads than you keep on the product.
Example: “best garlic press” spent $74.00 and made 4 sales, a $42.84 loss after product costs.
Searches to block
Shoppers sometimes land on your ad by searching for something you don't sell. We list the ones to block.
Example: shoppers searching “garlic press replacement parts” clicked 38 times for $32.30 and never bought.
Products whose ads lose money overall
Add up every ad for a product. If the total is a loss, we say so, even when a few keywords look fine.
Example: ads for the Garlic Rocker Mincer spent $85.00 and lost $33.41 after product costs.
When it's your listing, not your ads
If shoppers visit but rarely buy, more ad money won't fix it. Look at the photos, price and reviews first.
Example: 1,100 shoppers visited the Garlic Rocker Mincer, and only 2 in 100 bought.
Add it up, and the made-up store could save about $151.96 a month. That is an example, not a promise. Your own checkup uses your own numbers.
How it works
- Upload your Amazon Ads and Seller Central reports. Three reports are required. We show you where to find each one.
- Tell us what each product costs you to make and ship. We also count Amazon's fees, so every ad is judged on the profit you actually keep.
- Read your checkup. It lists the ads losing you money, in dollars, and says what to do about each one.
Apply every fix in one upload
Add Amazon's bulk file and download one file that pauses and blocks everything the checkup found. It never raises a bid or a budget, and nothing changes until you upload it to Amazon yourself.
Our promises
The checkup is free.
No trial clock and nothing to cancel.
Paid plans, when they arrive, will be a flat monthly fee, never a share of your ad spend.
Month to month. You cancel from your settings. No annual contract.
We only ever suggest pausing ads and blocking searches.
StraightAds never asks you to raise a bid or a budget.
Nothing in your Amazon account changes unless you change it.
You upload reports and we never log in to your account. The fixes file does nothing until you upload it to Amazon yourself.
We don't collect your buyers' personal information.
No names, no addresses, no order contact details.
Delete your data any time.
Write to support@straightads.com and we'll delete your account and data within 30 days.
Straight talk
- Ads amplify a product; they don't fix it. If people click and don't buy, the listing is the problem.
- Every product has a break-even point: the most an ad can cost before a sale loses you money. We calculate yours.
- Some products shouldn't be advertised.
- Spending less and selling less can mean more profit.
- Amazon's screens lead with ACoS, which is ad spend as a share of the sales those ads brought in. It ignores what your product costs you, so it can look fine while you lose money. Your checkup counts dollars instead.
- Nobody can promise a result before seeing your data, and we don't.
Questions
- Is it really free?
- Yes. The checkup costs nothing. When paid plans arrive they will be a flat monthly fee, never a share of your ad spend.
- Which reports do I need?
- Three from Amazon: the Targeting Report and Advertised Product Report from the Ads console, and the Business Report from Seller Central. They cover Sponsored Products ads on the US store. A few optional reports make the checkup sharper, and we explain each one when you sign up.
- Do I need to understand ads?
- No. Every finding is a plain sentence with dollar amounts, followed by what to do. If your ads aren't the problem, the checkup says so.
- Will it change my ads?
- No. We only read the reports you upload. If you want the fixes made for you, the checkup gives you a file to upload to Amazon yourself, and nothing changes until you do.
- What happens to my data?
- We use your reports and costs only to produce your checkup. We don't sell them or share them for advertising. Read the details in our privacy policy.
See which of your ads lose money
Upload your reports and tell us what each product costs you. The checkup is free.